Last year the company that manages the Eiffel tower -- the Societe Nouvelle d'Exploitation de la Tour Eiffel -- announced a competition to temporarily alter the monument's unmistakable silhouette. Architectural firms were invited to submit entries to celebrate the tower's 120th anniversary by creating a new deck that would accommodate the hordes of tourists waiting to get to the top.

According to the British newspaper The Guardian, Serero Architects of Barcelona, has been named the winner with this addition.



Bob Hawley Associates of Dallas, Texas was dubbed the loser, offering this uninspiring plan.