Thursday, February 18, 2010

Burger King is about to launch a new product called funnel cake sticks. According to Ben Wells, their CFO, they are "uniquely positioned to drive both profitable dessert and breakfast sales."

Yes, that's right: they're either dessert or breakfast. Reason #487 why the terrorists hate us.

Mike Kappitt, one of their Senior VPs, agrees. "Yeah," he says, "we obviously have a lot of activity happening in our pipeline against breakfast."

Okay. Cool. I'll keep an open mind. Note to Mike, though: when you work at a place like Burger King, you should avoid phrases like "a lot of activity happening in our pipeline." Hope this helps!

No comments: