Jason Segel, star of Forgetting Sarah Marshall and a voice in Despicable Me, legally married a heterosexual couple on television last week. He prefaced the ceremony with the allegedly cute little story of how the whole thing came about. This couple, he said, wanted to get married, and they were huge fans of his. They posted signs asking him to marry them on streetlights and telephone poles all around his neighborhood: from his house, in fact, all the way to his favorite bar.

Which spooked him, he admitted, because it's kind of a stalkery thing to do. And then one night he went to the bar, and there they were! But it turned out they were really, really nice, so he said yes. He became a minister with the Universal Life Church, and the ceremony took place on the Tonight Show with Jay Leno last week.

While Mr. Segel may be an ordained minister, the observant viewer definitely questioned his commitment to the truth. The story sounded preposterous, starting with the idea that somebody thought one of the frat-boy actors in the Apatow stables would be the perfect officiant to recite their holy vows -- I mean, if you're gonna dream big, you'd go for Adam Sandler, right? -- to the part where they hung around a bar until he showed up.

Shooting the whole thing to hell, though, was Mr. Segel's declaration a few days later that he found the couple through Craigslist. He didn't say who posted the ad.

Now, a lot of people here are going to say, "Whoa, what a freakin' liar!" Me, I'll cut the guy some slack. I can sympathize.

I know how difficult it is to come up with a story that'll make people think, "Uh, is he trying to be funny or what?"