There's a special place in hell for those online companies where, when you create an online account, they sign you up for a whole bunch of email lists that have to be INDIVIDUALLY unsubscribed.
I'm talking about MTV, of course. Don't give them your email address unless you want updates about the Black Eyed Peas, Carson Daly, and Sponge Bob sixty times a day. You're unsubscribing to Nick Jr. emails? That's one down, eighty to go.
And I couldn't broach the subject without mentioning Facebook. Register once and now you've got pages of privacy checklists to ponder. Can we give your personal information to bowling alley owners in Chicago? No? How about single moms in Detroit?
But the real problem child today is Zagat. I don't know: maybe I entered a contest, maybe I commented on some page, maybe I typed in a restaurant recommendation. Shortly after I got a junk email from them, and when I hit the "unsubscribe" button I read this:
Yes. That's right. I was being unsubscribed from their "Welcome" emails. Isn't that thoughtful? Now that they know I'm not interested, they've got no more "Welcome" emails for me.
Needless to say, they've got other email lists that still include me. When I hit "unsubscribe" on another note I read this:
Sigh. Okay, Zagat, it's on. You keep emailing me, and I'll keep declaring you Asshole of the Day. Do I have to unsubscribe to "At The Table" and "On The Grill" and "Under The Apron" before they'll leave me alone? Stay tuned. I'm thinking it could be some time before I finally get to that "Tears Upon Parting" email list.
The Inevitable War
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