Bill Niman, who in 2007 parted from the company he founded, Niman Ranch, now owns BN Ranch in Bolinas, Calif., with his wife, Nicolette. The ranch will offer its first aristocratic natural beef from 3-year-old grass-fed cattle this August in a restricted release that will be, as Mr. Niman put it, “like the arrival of the Beaujolais nouveau.”
I hope it'll be marketed like Beaujolais nouveau. When it's released, all the butcher shops should put banners in the windows saying, "The Three-Year Old Dead Cows Are Here!"
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