For years religious idiots have been nagging Starbucks to change their logo. It was obscene, they said, picturing a happy, topless mermaid. So what if mermaids don't exist: boobies are dirty whether they're on a woman's chest or dangling from your car's rear view mirror. And what if our children see them? Perky breasts might corrupt them forever -- though they were nursing mere weeks ago -- and they're always buying $12 double-skim soya frappuccinos, you know.

Naturally, Starbucks ignored these people for the cranks they are. After the stock plummeted like 117% in the last two weeks, though, they started to think maybe these cranks might actually be hurting business. They caved in, and last week the new logo debuted on their coffee cups.

I don't know: I can't help but look at this new logo and think they've jumped out of the frying pan and into the fire.